Don’t Loose it Like Locthe!

Before the 2016 olympiad, the host city of Rio-De Janeiro was painted with all shades of colours. While some gave it the shade of crime and insecurity, others painted it with unpreparedness and lack of capacity to deliver. With all said and done, the 2016 olympiad has come and gone but memories of it will be mixed for one athlete, Ryan Lochte.
Lochte, a 12 time Olympic swimming medalist from the United States had come to Rio-De Janeiro to paint himself in glory but ended up painting the city with the brush of robbery. He had alleged that the taxi he was in with three other swimmers was pulled over and robbed at gunpoint. It turned out to be false. He and his team mates had actually vandalised a gas station and were charged at by the security in the station and made to pay for the damages they caused - this was the incidence they redefined as robbery. Unfortunately that was not the story they told. With their pumped up ego and overhyped American selves, they told the story of being robbed at gun point thus adding another slant of burden to the organisers of the show who wanted to assure spectators that Rio would deliver a world class event devoid of social tensions and mishaps.
To proof these guys wrong, security agencies swung into action nd before long truth came out of its hiding place.
Lochte and his colleagues were forced to tender apologies but it came little too late for Locthe who had forgotten that he was not just representing himself at the sports showpiece, but was an 'ambassador' of his country and the various brands that have supported his rise to be one of the most celebrated olympians of all time. Subsequently, he lost the sponsorship deals he had with no less a sponsor as Ralph Lauren and Speedo (and more).
Was the claim by Locthe and his team members a deliberate smear campaign at Rio?
Were they carried away by their Americanness and thought they could get away with it?
Did Locthe forget he was a brand ambassador?
The truly great get greatness and keep it; the transiting great get greatness and loose it.
Treat people with respect everywhere, they are as much human as you are. When you threaten the dignity and self worth of others (like the Brazilians felt with the actions of Locthe) in whatever guise, they'll respond with equal measure.
Don't get drunk in the wine of success or you'll fall into the ditch of ignominy.
Don't loose it like Locthe.
RESPECT!!